Internacional

El COI espera seguir aumentando el precio de los derechos de TV de los Juegos

En la víspera de la inauguración de los Juegos Olímpicos de Londres 2012, el Comité Olímpico Internacional (COI) ha presentado sus cuentas y ha destacado los ingresos por televisión, gran fuente de entrada de dinero para el organismo

adslzone.tv - - 25/07/2012

Media Billings For Holding Cos. Double

Holding company media agency billings have doubled over the past 10 years to more than $286 billion, representing a nearly 7% annual compounded growth rate during the period. That’s according to a new 

mediapost.com - - 24/07/2012

Aegis Continues To Bolster iProspect, Expands Presence In China, France

Aegis Group, which has agreed to be acquired by Asia’s biggest agency holding company, Tokyo-based Dentsu, continues its own expansion into Asia, announcing a deal this morning that will

mediapost.com - - 24/07/2012

IFABC compiles newspaper data for 34 markets

The International Federation of Audit Bureaux of Circulation (IFABC), the association for auditors ABC and BPA around the world, has launched a free online database that provides headline circulation data

mediaweek.co.uk - - 24/07/2012

Gillette goes outdoor for Great Start Olympic campaign

Gillette, the shaving brand owned by Procter & Gamble (P&G), has unveiled a major outdoor push as part of its 'Great Start' Olympic campaign, featuring brand ambassadors Sir Chris Hoy, Liam Tancock

campaignlive.co.uk - - 24/07/2012

Telegraph Media Group launches Magazine Toolkit

Telegraph Media Group (TMG), the publisher of The Daily and The Sunday Telegraph, is making a concerted effort to champion the commercial opportunities across its magazine portfolio.

mediaweek.co.uk - - 24/07/2012

To understand media, Time Warner taps academics

Its Medialab already has a mock television den and a camera to track the eye-movements of viewers. But the company wants more cutting-edge research into media usage. The media business is changing 

crainsnewyork.com - - 24/07/2012

Baidu’s Q2 profits surge 70%

China’s largest search engine Baidu posted a 70% increase in second-quarter profit to RMB2.77bn ($436m), owing to robust ad sales and an increase in new clients. Baidu, which generates almost all of its

mandmglobal.com - - 24/07/2012

Weborama, anuncia unos ingresos consolidados del segundo trimestre de 2012, de 6,690K€

Weborama ha anunciado hoy unos ingresos consolidados del segundo trimestre de 2012, de 6,690K€, un 20% de crecimiento respecto a los 5,568K€ del mismo periodo en 2011. El impacto en los ingresos

programapublicidad.com - - 24/07/2012

El 20% de la población mundial seguirá los JJOO en directo a través de internet

MEC Access, compañía líder en el sector del marketing deportivo y entretenimiento, ha lanzado al mercado una nueva herramienta digital de investigación y análisis. Bajo el nombre de Partnership Intelligence, dicha herramienta

marketingdirecto.com - - 23/07/2012

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