Internacional

Super Bowl: el mayor escaparate publicitario del mundo

Más de 100 millones de personas pendientes del partido y cuatro horas de televisión con constantes interrupciones: Así es el Super Bowl, la final de la Liga de Fútbol Americano

terra.com.co - - 04/02/2012

La valoración de Facebook suscita dudas en Wall Street

Facebook abrió sus libros. Y con los números en la mano, Wall Street se lanzó ayer a calcular si el imperio creado hace ocho años por Mark Zuckerberg se merece una valoración de

elpais.com - - 03/02/2012

London Evening Standard to e-auction ad slots and up distribution by 150,000

The London Evening Standard is planning an Olympic bonanza, including e-auctioning off premium advertising slots and planning to up its print run by 150,000 to 850,000 copies.

mediaweek.co.uk - - 03/02/2012

Europe Wants Google To Freeze Its New Privacy Policy

An influential European privacy body has urged Google to “pause” its new privacy policy due to be implemented in March. The Article 29 Data Protection Working Party

paidcontent.org - - 03/02/2012

YouTube estudia crear canales de pago

La iniciativa tiene el objetivo de ofrecer un entorno más atractivo tanto a los propietarios de contenidos como a los anunciantes. Los medios estadounidenses recogen las

mediosymarketing.es - - 03/02/2012

Cannes anuncia 3 nuevos Presidentes de jurados: David Jones, Havas y Euro RSCG (eficacia creativa); Mainardo de Nardis, OMD Worldwide, (Medios)…

El Festival de Cannes ha anunciado otros tres presidentes de jurado para esta edición (17 al 23 junio). Mainardo de Nardis, CEO de OMD Worldwide en Medios,

programapublicidad.com - - 03/02/2012

Millward Brown: Driving Brand Loyalty Via Ad Emotions

WPP's Millward Brown is adding facial recognition technology to its commercial testing service to better assess the emotional impact of ads, the company has confirmed.The ad tester
mediapost.com - - 03/02/2012

AOL to Make Inventory Available on Yahoo’s Right Media Exchange

Move comes two months after display partnership announced among AOL, Yahoo, Microsoft. As it turns out, perhaps surprisingly AOL has chosen to throw its lot in with Yahoo's, not
adweek.com - - 03/02/2012

Lavazza awards €50m pan-European account to MEC

Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competiti
mediaweek.co.uk - - 03/02/2012

Super Bowl XLVI Ads Get Counted In Real-Time

Involver has created a near-real-time ad meter that will tally votes on Super Bowl XLVI ads from sites across the Internet. The Facebook platform has been built into the USA Today
mediapost.com - - 02/02/2012

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