Internacional

Posterscope's Frank Bryant quits for Talon

Bryant, who was client services director at Posterscope, will begin his new role in February 2013 after six months' gardening leave. The move follows Eric Newnham, the former global chief executive of Kinetic

mediaweek.co.uk - - 30/08/2012

Facebook, Publicis Square Off Over Google's Exclusion from Facebook Ad Exchange

When Facebook revealed the names of ad-buying technologies that would have access to the new Facebook Exchange, one notable name missing was Google's Invite Media, now known as DoubleClick Bid Manager.

adage.com - - 30/08/2012

Digital will overtake newspapers ‘sooner than expected’

Digital will take a 15.3% share of the global ad market this year to become the second largest medium, overtaking newspapers at 14.4%, according to Carat’s latest ad spend forecast.

mandmglobal.com - - 30/08/2012

Google inserta por primera vez un anuncio animado en su página de inicio para la Nexus 7

Después de poco más de un mes desde que se produjera la salida de Marissa Mayer de Google para entrar en Yahoo! el gigante de los buscadores parece dispuesto a saltarse algunas de las normas más estrictas que se habían marcado

marketingdirecto.com - - 29/08/2012

Facebook, apaga y vamonos!

Facebook, la denominada red social por excelencia y la de mayor número de usuarios de la red llegó como una auténtica aparición mariana. Para muchos divina, venerada e idolatrada. La red social de las redes sociales

puromarketing.com - - 29/08/2012

ESPN Extends M.L.B. Deal, Doubling What It Pays Yearly

ESPN flexed its financial muscles again Tuesday, extending its Major League Baseball rights for $5.6 billion from 2014 to 2021. At an average of $700 million annually, ESPN is doubling what it is now paying. 

nytimes.com - - 29/08/2012

Xaxis makes senior EMEA hire

WPP’s audience buying company Xaxis has appointed Damien Healy as director, technology and product for Europe, the Middle East and Africa. Based in London, Healy will be responsible for leading 

mandmglobal.com - - 29/08/2012

CBS, Derided For Its Older Viewers, Calls 54 The New 49

CBS, derided by rivals for attracting TV viewers too old for advertisers to care about, says 54 is the new 49. The last of the U.S. Baby Boomers turn 48 this year, moving into the sweet spot for luxury cars, 

bloomberg.com - - 29/08/2012

Chris Shaw joins NBCUniversal

NBCUniversal International Television has created a global commercial role, having appointed Chris Shaw as senior vice-president, global ad sales for its channel’s division. In the newly-created role, Shaw’s 

mandmglobal.com - - 29/08/2012

Interpublic lanza a nivel mundial (20 países) la nueva red de medios BPN integrada en Mediabrands

La red no llegará por el momento a España, Francia, Italia o UK, y contará con Mauricio Sabogal como CEO mundial y Liz Ross al frente de la agencia en EEUU, dentro del paraguas de Mediabrands, 

programapublicidad.com - - 29/08/2012

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