Internacional

Graph Effect, una red social para los anunciantes y sus agencias

La relación entre los anunciantes y sus agencias es un terreno siempre sujeto a mejora que todavía se basa, en gran parte, en herramientas antiguas como conference calls y reuniones presenciales.

anuncios.com - - 28/08/2012

Si quiere que el consumidor recuerde su marca, quizás no debería dar la espalda a la publicidad impresa

La tradicional publicidad impresa deja mayor huella en la memoria que la desplegada en los más modernos soportes digitales. Así lo concluye al menos un nuevo estudio neurocientífico desarrollado en Alemania por el Instituto Siegfried Vögele.

marketingdirecto.com - - 28/08/2012

Dominicana usa su cuerpo como soporte publicitario en Nueva York

La dominicana Margarita Domínguez ha convertido su cuerpo y el de una veintena de jóvenes que trabajan para su empresa en un soporte publicitario con la ayuda de la pintura corporal y del artista Fernello. Domínguez,

lainformacion.com - - 28/08/2012

Google Puts First Animated Ad on Homepage

It’s only been six weeks since Marissa Mayer left Google for Yahoo, and already the company is violating some of the tenets she established there. The ad shows the top half of the tech giant’s Nexus 7 Android 

mashable.com - - 28/08/2012

Mediabrands' BPN Names COO, President For International Ops

Mediabrands, the Interpublic Group media arm, has named two executives to the senior management team of its new global media agency Brand Programming Network, including a U.S. chief operating officer 

mediapost.com - - 28/08/2012

Yahoo hires Kathy Savitt as CMO

Yahoo has appointed social commerce website Lockerz founder and chief executive Kathy Savitt as its new chief marketing officer, effective September 14. Savitt moves to the role from Lockerz, which she founded 

mandmglobal.com - - 28/08/2012

MEC Tapped To Promote Singapore Abroad

The Singapore Economic Development Board has selected WPP’s MEC as its media agency for a new $10 million campaign designed to attract foreign businesses to the Asian island nation.

mediapost.com - - 28/08/2012

Magazine Mobile Codes Up 107%, Now On 10% Of Ads

There are few media platforms more in need of some digital juice than print. As ad pages and newsstand sales plummet, magazines and their advertisers are becoming especially aggressive this year in leveraging

mediapost.com - - 28/08/2012

Facebook Measurement Chief Advocates New Standard for Gauging Reach

As Facebook urges big advertisers to boost their spending, its measurement team is playing an increasingly prominent role, trying to articulate the value of paid and earned Facebook impressions in terms media 

adage.com - - 27/08/2012

AT&T AdWorks Aggregates Mobile, TV Data To Target Online Ads

AT&T AdWorks is expected to launch an ad platform in September allowing brands to target ads online based on TV and mobile data, according to Danielle Lee, AdWorks VP of product marketing and innovation. 

mediapost.com - - 27/08/2012

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