Internacional

ACP brings print portfolio to life down under

Unilever, Revlon, Toyota and Paramount Pictures are among the first advertisers to test out ACP Magazines’ new augmented reality app for smartphone and tablets, Viewa. Viewa will feature across all ACP 

mandmglobal.com - - 17/07/2012

Omnicom Group anuncia un beneficio neto en el segundo trimestre de 2012 del +2,8%...

Omnicom Group anuncia que beneficio neto en el segundo trimestre de 2012 aumentó un 2,8% hasta los 230 millones de euros respecto a los 224 millones de euros en el segundo trimestre de 2011.

programapublicidad.com - - 17/07/2012

En Nueva York saltan mensajes de error cuando la publicidad exterior es mala

El arte callejero no sólo modifica el entorno urbano, sino que también lo comenta. Así lo demuestra al menos el nuevo proyecto del artista neoyorkino Jilly Ballistic, en el que éste aprovecha para lanzar dardos contra uno de los aspectos

marketingdirecto.com - - 16/07/2012

Microsoft selling MSNBC stake for $300m

Microsoft is selling its 50% stake in news site MSNBC.com, ending a 16 year partnership with US TV network NBC. MSNBC will be renamed as NBCNews. The website launched in 1996 as a joint venture between 

mandmglobal.com - - 16/07/2012

Non-sponsors buy majority of Olympic outdoor sites

More than half of CBS Outdoor's sites near the Olympic venues (categorised as "vicinity") have been sold to non-sponsors in categories approved by the London Organising Committee of the Olympic Games 

mediaweek.co.uk - - 16/07/2012

TiVo Fast-Forwards Consumer Research, Acquires 'Single-Source' Supplier TRA

In a move that will diversify it more aggressively into consumer research and analytics, TiVo has acquired TRA, a television audience researcher that currently has the purest “single-source” offering in the U.S. 

mediapost.com - - 16/07/2012

BBC Worldwide profits hit by sale of magazines division

BBC Worldwide's pre-tax profits almost halved to £104m in the year until the end of March, impacted by the £121m sale of the BBC Magazines division and a joint venture stake but it managed to keep revenues 

guardian.co.uk - - 16/07/2012

Omnicom to lose digital leader Blackden

Damian Blackden, Omnicom Media Group's digital leader in Europe, Middle East, and Africa (EMEA), is set to leave the agency network after four years. It is understood Blackden, who heads up all of 

campaignlive.co.uk - - 16/07/2012

El wifi resucita la cabina

La ciudad de Nueva York inicia la reconversión de esta infraestructura obsoleta para ampliar el acceso gratuito en la ciudad. Este sistema en pruebas tendría la posibilidad de financiarse con publicidad

elcorreo.com - - 14/07/2012

Rupert Murdoch se plantea cerrar ‘The Daily’ , el diario digital para Apple

El dueño de News Corp., uno de los grupos de comunicación más grandes del mundo, está planteándose cerrar The Daily, el diario digital del grupo pensado exclusivamente para el iPad y el iPhone de Apple.

republica.com - - 13/07/2012

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