Internacional

Nielsen Moves From Measuring Effects To Affecting Them: Wants To Change The Way Brands Advertise

In a shift from its historic role of simply researching and analyzing the effectiveness of media and advertising, Nielsen is launching a new initiative that will try to affect change. The effort, dubbed the Nielsen

mediapost.com - - 11/07/2012

Global Ad Spend Up 3.1% to $128 Billion

Internet leads channels in growth, lags in share . The Middle East and Africa led all regions with 23.3 percent year-over-year spend growth, followed by Latin America at 9.6 percent. The U.S. lagged behind 

adweek.com - - 11/07/2012

MEC promotes Hamish Davies to EMEA client service director

Hamish Davies, managing partner at MEC global solutions, has been promoted to the new position of regional client service director for Europe, the Middle East and Africa, MEC. In his new role, Davies will be 

mediaweek.co.uk - - 11/07/2012

Twitter Testing Traditional Paid Ad Model

Would remove Promoted Tweets' followers-first requirement. Three weeks ago Twitter began testing the ability for advertisers to run Promoted Tweets without first posting the tweet organically to

adweek.com - - 11/07/2012

Televisa’s Q2 revenue rises but profit drops

Grupo Televisa, the world’s largest Spanish language broadcaster, has announced a 16% year-on-year drop in profits to $105m in its 2012 Q2 financial results. The broadcaster was hit by costs of $71m 

mandmglobal.com - - 11/07/2012

Los anunciantes se rinden a los encantos de los Juegos Olímpicos de Londres

Los juegos de Londres 2012 comienzan el 27 de julio, y los grandes anunciantes y patrocinadores ya están preparando el lanzamiento de grandes campañas alrededor del evento. La mayor parte de ellos, sin excepción,

marketingdirecto.com - - 10/07/2012

España y Grecia, “farolillos rojos” en inversión publicitaria, según Nielsen

Pese a que los nubarrones de la crisis económica siguen notándose y mucho en algunos países, la inversión publicitaria global anotó un crecimiento del 3,1% durante el primer trimestre del año, según datos de Nielsen.

marketingdirecto.com - - 10/07/2012

La inversión publicitaria crecerá un 4,3% en 2012

Según la edición de julio del informe Mediabits realizada por Zenith, la Eurocopa y los Juegos Olímpicos serán los acontecimientos que dinamicen la inversión luego de cierta desaceleración en abril y mayo.

adlatina.com - - 10/07/2012

Sorrell to carry Olympic Flame

Sorrell is scheduled to become one of 32 torchbearers in Redbridge, in the North East of the capital, on 22 July, five days before the Opening Ceremony for the London 2012 Olympic Games. 

campaignlive.co.uk - - 10/07/2012

Comcast to Sell Back Its Stake in A&E for $3 Billion

Comcast said on Tuesday that its NBC Universal subsidiary had agreed to sell its 15.8 percent stake in A&E Television Networks for $3 billion. The money for the transaction will be provided by its remaining

nytimes.com - - 10/07/2012

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