Internacional

Bertelsmann focusing on South American expansion

Bertelsmann is building its presence is South America with a new corporate centre opening in Brazil. The Sao Paulo offices will be the contact point for the South American expansion efforts of the German-headquartered

mandmglobal.com - - 29/06/2012

Murdoch to snub UK for US

News Corporation is no longer looking to buy all of BSkyB and in future will look to invest in the US rather than the UK, according to its chief executive and chairman Rupert Murdoch. Speaking on News Corp's

mediaweek.co.uk - - 29/06/2012

Online TV Drives Video Revenues in France

TV channel websites eat away at time spent on video portals such as YouTube. Internet users in France are avid video watchers. comScore, the online measurement service, reported that 39.6 million

emarketer.com - - 29/06/2012

Martin Agency Takes Top Prize In MBI Competition

The Martin Agency/Ingenuity Media Group has won the gold prize in the Media Behavior Institute’s case study competition for maximizing the USA TouchPoints research service in achieving business objectives.

mediapost.com - - 29/06/2012

La Eurocopa-2012 rompe récords de audiencia mundial

El fútbol europeo avanza así en todo el planeta. El mercado de América del Norte, que parte desde muy bajo, registra una progresión de audiencia del 95% sobre ESPN para los partidos de grupos con respecto

yahoo.com - - 29/06/2012

Pinterest supera a Tumblr en EE UU

Pinterest ha adelantado ya, o está a punto de hacerlo, en cuestiones de tráfico a Tumblr. Los datos se refieren al mercado estadounidense, aunque como es habitual en el mundo de las nuevas tecnologías

abc.es - - 29/06/2012

Organic Growth Forecast Dips For WPP, Omnicom, IPG

Pivotal Research Group, the media and communication research company, has lowered its organic revenue growth estimates for WPP, Omnicom and Interpublic Group for both the soon-to-end second quarter

www.mediapost.com - - 29/06/2012

Former Posterscope USA Execs Plead Guilty

The criminal trial of former Posterscope USA executives Todd Hansen and James Buckley won’t be going forward. Both men, who initially pled not guilty and were set to go to trial next month, have changed

mediapost.com - - 29/06/2012

'The New York Times' lanza una edición en chino

El diario The New York Times ha estrenado este jueves una nueva página de noticias en chino con la que espera ganar aún más presencia internacional. La empresa editora pretende hacerse un hueco entre la creciente clase media en China

elpais.com - - 28/06/2012

CNN registra su peor nivel de audiencia en 21 años

Los tiempos de gloria para la otrora gran potencia de la cobertura informativa mundial, la CNN, han quedado atrás. Ahora la actualidad de la cadena estadounidense la marca el fuerte declive de audiencia registrado en los últimos meses

elmundo.es - - 28/06/2012

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