Internacional

Twitter rules out large ad formats to focus on user experience

Twitter chief executive Dick Costolo today ruled out moving towards large display ad formats on the site, emphasising promoted tweets as the site's business model. Costolo and Twitter founder and

mediaweek.co.uk - - 21/06/2012

Online and offline consumer behaviour combined by Kantar

Kantar Media has launched TGI Clickstream, a study combining online behaviour and offline consumer insight. The study will give an overview of the sites, sub-domains and sections visited by specific groups 

mandmglobal.com - - 21/06/2012

European parliament advised to reject global anti-piracy agreement

The European Parliament has been advised to reject a controversial new global anti-piracy trade agreement. Parliament’s influential international trade committee on Thursday voted 19-12 against merely

gigaom.com - - 21/06/2012

Kantar Media Audiences appoints Asquith as CEO

Kantar Media Audiences has appointed Richard Asquith as its global chief executive. Asquith will transfer from his role as chief executive of Kantar Media’s TGI & Custom division in August, and take over from 

mandmglobal.com - - 20/06/2012

Online Ad Spending in Europe Speeds Ahead, with Search Out Front

Search grew 17.9% in 2011 to lead online formats. Online ad spending in Europe is booming, even as the economy trembles with daily news of debt and default. According to a May 2012 Interactive Advertising Bureau

emarketer.com - - 20/06/2012

Coca-Cola Creates Global TV Series for Olympics

'Beat TV' Will Include 10 Episodes Targeting Teens. Coca-Cola is taking its Olympic sponsorship one step further with an ad-sponsored original TV show "Beat TV." The original series -- a first for the marketer -- 

adage.com - - 20/06/2012

Yahoo Officially in Settleme nt Talks With Facebook Over Patent Case

Yahoo said in a court fling that it is in settlement talks with Facebook over its patent infirginement litigation. The Silicon Valley Internet giant asked for a two-week delay for a hearing on the legal battle, noting

allthingsd.com - - 20/06/2012

El Roland Garros 2012 bate los récords de audiencia en Eurosport

La edición 2012 de Roland Garros ha sido la mejor de la historia para Eurosport en términos de audiencia. La épica victoria de Rafa Nadal, logrando su 7º título, y el regreso de Maria Sharapova fueron dos de los hechos que contribuyeron

elmundo.es - - 20/06/2012

News ofrece 2.000 millones a Consolidated Media de TV por cable australiana

La filial del grupo mediático News en Australia ofreció unos 2.000 millones de dólares (1.582 millones de euros) a Consolidated Media para aumentar su dominio en la TV por cable del país oceánico, informaron hoy medios locales.

elmundo.es - - 20/06/2012

Google and OMD Shop in U.K. Win Media Grand Prix

Google won a second Grand Prix on Tuesday, sweeping the media Lions contest with a Google Voice Search campaign whose medium for the high-tech service was the very low-tech billboard in the U.K. 

adage.com - - 19/06/2012

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