Internacional

Johnson & Johnson EMEA abre concurso de medios 246.5 millones de euros.

Johnson & Johnson, compañía de salud y cuidado de la piel, ha abierto concurso de planificación y compra de medios estimado en 246,5 millones de euros para EMEA , según campaignlive. Carat, titular de la cuenta,

programapublicidad.com - - 15/06/2012

Facebook launching RTB ad service

Facebook is introducing real time bidding (RTB) technology for its display ads. The new Facebook Exchange platform will launch within the next few weeks and will work with several third party RTB platforms.

mandmglobal.com - - 15/06/2012

Breaking NUz: Microsoft Unveils New Interactive Vid Ad Format – Nuads

Microsoft Corp. is launching a new line of interactive TV ads that will be shown on Internet-connected Xbox 360 consoles starting this fall. According to the Los Angeles Times, Toyota, Unilever and Samsung

mediapost.com - - 15/06/2012

PHD scoops Bentley's £15m global media account

It is understood that PHD won the business in a pitch that also involved MediaCom. Bentley, which is owned by the Volkswagen Group, is active in the UK, Asia and the US. Stefan Buescher, marketing

campaignlive.co.uk - - 15/06/2012

New board members and chair for MMA EMEA

The Mobile Marketing Association (MMA) has unveiled its new EMEA chairperson and board of directors. The board was elected by the MMA’s membership and will serve a two-year term from the beginning

mandmglobal.com - - 15/06/2012

Microsoft compra Yammer, la red social interna para empresas

Microsoft invertirá alrededor de 1.000 millones de dólares (cerca de 800 millones de euros) en adquirir Yammer, una empresa de software conocida como la red social interna para empresas.

rtve.es - - 15/06/2012

AOL Re-elects Its Board Despite Shareholder Protest

AOL has won a victory in its public battle with one of the company's major investors, Starboard Value. The Web portal announced this morning that it reelected all of its incumbent board directors.

adweek.com - - 14/06/2012

Johnson & Johnson launches £200m EMEA media contest

Johnson & Johnson, the health and skincare company, has kick-started a contest for its estimated £200 million EMEA media planning and buying business. Carat, the incumbent on the account, is expected to

campaignlive.co.uk - - 14/06/2012

Microsoft Set to Unveil Something ‘Major’ on Monday

Mashable just got an exclusive invite to a major Microsoft “Media Event” for June 18 in Los Angeles. Nothing else — and we mean nothing — is known about the 3:30 p.m. event (more details, including the venue, 

mashable.com - - 14/06/2012

Clear Channel to celebrate outdoor creativity at Cannes

Clear Channel Outdoor is to sponsor the Cannes Lions International Festival of Creativity for the third time, as part of its campaign to promote creativity and out-of-home effectiveness. In addition Clear Channel 

campaignlive.co.uk - - 14/06/2012

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