Internacional

Premier League's £2bn-plus TV rights auction goes to second round

Sources suggest new bidder, thought to be al-Jazeera, has entered contest against BSkyB and ESPN. Bids for the second round of the auction for UK TV and digital rights to 154 Premier League games a season

guardian.co.uk - - 12/06/2012

UK: Internet forecast to take nearly half of ad market in 2016

Internet advertising will account for almost half of the UK ad market by the end of 2016, according to a report from Pricewaterhouse Coopers. The report published today predicts internet advertising

mediaweek.co.uk - - 12/06/2012

La publicidad en Facebook sí funciona, según comScore

Hace unas semanas que empezaron a sucederse las informaciones que aseguraban que los anuncios en Facebook no funcionan. Algo que, sumado al desastre en bolsa, ha puesto bastante nerviosa a la red social.

marketingdirecto.com - - 11/06/2012

La inversión publicitaria en internet bate récord en eeuu

La facturación publicitaria ‘online’ creció un 15% en el primer trimestre del año en Estados Unidos, hasta los 6.700 millones de euros, según datos hechos públicos este lunes por el Interactive Advertising Bureau (IAB) y la consultora PWC.

eleconomista.es - - 11/06/2012

Pepsi y Twitter anuncian su acuerdo global de colaboración

Pepsi presenta "Live for Now Music", un acuerdo a nivel global con twitter, cuyo foco principal será el mundo de la música. Gracias a este acuerdo, que forma parte de la campaña internacional "Live for Now" lanzada recientemente por Pepsi

puromarketing.com - - 11/06/2012

Havas Media invests in Swiss presence

Havas Media has acquired a majority stake in Zurich-based Mediaxis MPG, effective immediately. The acquisition follows a relationship between the Swiss media group and Havas Media’s MPG brand over

mandmglobal.com - - 11/06/2012

Tracking Viewers From TV to Computer to Smartphone

A consortium of media owners, advertisers and media agencies says it is pleased with the results of two pilot tests, commissioned more than a year ago, that are intended to help improve and modernize

nytimes.com - - 11/06/2012

French rival to Apple's Newsstand launches in UK

Lekiosk, a digital magazine newsstand app, has launched in the UK and is offering subscriptions to around 100 titles from publishers including Condé Nast, Immediate Media and Dennis. The company claims

mediaweek.co.uk - - 11/06/2012

Jet pack pilot showcases world’s most expensive billboard

A man flying a jet pack around a billboard is being used as a promotion for skydiving centre Skydive Dubai and energy brand Go Fast. Showing off what has been dubbed as the world’s most expensive billboard,

mandmglobal.com - - 11/06/2012

Bruselas da a Google hasta principios de julio en el 'caso antimonopolio'

A Google se le acaba el tiempo para evitar una posible sanción de Bruselas. Joaquín Almunia, comisario europeo de la Competencia, le ha dado hasta principios de julio para que especifique cómo va

cincodias.com - - 09/06/2012

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