Internacional

AOL to Make Inventory Available on Yahoo’s Right Media Exchange

Move comes two months after display partnership announced among AOL, Yahoo, Microsoft. As it turns out, perhaps surprisingly AOL has chosen to throw its lot in with Yahoo's, not
adweek.com - - 03/02/2012

Lavazza awards €50m pan-European account to MEC

Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competiti
mediaweek.co.uk - - 03/02/2012

Super Bowl XLVI Ads Get Counted In Real-Time

Involver has created a near-real-time ad meter that will tally votes on Super Bowl XLVI ads from sites across the Internet. The Facebook platform has been built into the USA Today
mediapost.com - - 02/02/2012

RTL Group and Virgin Media join Thinkbox

Virgin Media and European entertainment network RTL Group have joined Thinkbox as associate members. They will be Thinkbox’s first associate members. This means they will be
mandmglobal.com - - 02/02/2012

Facebook reveals financial details as IPO is confirmed

Facebook has announced plans to float on the stock market, having filed papers seeking to raise $5bn (£3bn) in an initial public offering. The move could value the world's
nma.co.uk - - 02/02/2012

P&G signals plans to cut ad costs by shifting to digital media

Procter & Gamble is looking to lower its promotion costs by leaning more on digital media, Chairman and CEO Bob McDonald told analysts in an earnings call. The advertising
mmm-online.com - - 02/02/2012

Unilever Taps Profero for Global Tresemme Work

Move Comes as Packaged-Goods Giant Aims to Expand the Shampoo Brand's Footprint. Independent shop Profero will handle global digital duties for Tresemme, which is part of the
adage.com - - 02/02/2012

Viacom Says Netflix Isn’t Hurting Nickelodeon Ratings

Viacom, which has seen ratings decline at its Nickelodeon cable channel, doesn’t think it is losing eyeballs to Netflix, which offers an array of kids programming, including
allthingsd.com - - 02/02/2012

Axel Springer Takes A Slice Of Airbnb In Exposure Deal

Apartment-letting site Airbnb will get investment, endorsement and distribution from the publisher of Europe’s most-read newspaper. Axel Springer, which publishes Bild and

paidcontent.org - - 02/02/2012

Los 30 segundos de publicidad costarán US$ 3.5 millones en el Super Bowl

El valor subió en relación al año pasado en un espectáculo televisivo que se espera sea visto por al menos 110 millones de personas.

latercera.com - - 02/02/2012

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