Internacional

El uso de la internet móvil a nivel mundial aumenta a un ritmo frenético y trepidante

Según se desprende de los datos de un reciente informe de StatCounter, sólo el 8,5% del uso de Internet a nivel mundial viene dado a través del móvil. Sin embargo, las cifras de

puromarketing.com - - 08/02/2012

Festival of Media Global speaker line-up revealed

Mastercard, Colgate Palmolive and Heineken International are three of a host of brands confirmed as speaking at this year's Festival of Media Global. Palmolive chief marketing
mandmglobal.com - - 08/02/2012

Google Offering Cash For Consumer Insights

In the interest of better behavioral data, Google plans to pay consumers to monitor their every online move. Dubbed Screenwise, Google is already filling the program with willing
mediapost.com - - 08/02/2012

GigaOM acquires paidContent

Guardian News & Media to take minority stake in US media and technology network as part of sale for undisclosed sum. The digital media news website paidContent has been acquired by
guardian.co.uk - - 08/02/2012

Ebiquity launches OOH auditing service

Media and marketing insights company Ebiquity has launched three outdoor media auditing services in the UK, in an effort to create more transparency within the industry. The move
mandmglobal.com - - 08/02/2012

Rentrak Signs Interpublic To 'Milestone' Deal, Will Use Ratings As 'Trading Currency'

Rentrak Tuesday revealed what it described as a "milestone" deal with Interpublic that would use its TV audience measurement data as a "trading currency". The deal, which was
mediapost.com - - 08/02/2012

Super Bowl Breaks Its Ratings Record Once Again

The Super Bowl has surpassed its record audience for the third consective year, retaining its status as the most-watched event on TV. Citing Nielsen data, NBC said Super Bowl XLVI
adage.com - - 07/02/2012

Microsoft boosts EMEA mobile ad sales team

Microsoft has appointed Mandeep Mason as its EMEA director of mobile advertising sales. Mason, who joins from Nokia, will sit within Microsoft's global advertising and online
mandmglobal.com - - 07/02/2012

What the Newsstand Hides

Magazines changing the way they present subscriber issues. It’s not the only title that has a different version for subscribers. While newsstand covers almost always follow
adweek.com - - 07/02/2012

The Diamond Queen wins right royal ratings

Andrew Marr's jubilee documentary The Diamond Queen made a right royal start on BBC1 with more than 6 million viewers on Monday night. The first of a three-part series to mark
guardian.co.uk - - 07/02/2012

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