Agencias

Peter Meras, nombrado global COO de Initiative

Peter Mears será a partir del 1 de enero global chief operating officer (COO) de la agencia de medios Initiative, perteneciente al grupo IPG Mediabrands.

elpublicista.es - - 05/11/2015

GroupM adquiere mayoría de Essence Digital, que operará de forma independiente en su portfolio

GroupM, area de medios de WPP ha adquirido una “participación mayoritaria” en la agencia digital de medios independiente Esencia Digital Ltd.

programapublicidad.com - - 05/11/2015

GroupM Acquires Majority Of Essence, Will Operate Independently As Part Of Its Portfolio

Terms of the deal were not disclosed, but the companies said Essence would become a part of GroupM’s “portfolio,” and would continue to operate as an “independent brand” capable of accessing GroupM’s “global reach and infrastructure.”

mediapost.com - - 04/11/2015

Rishad Tobaccowala Pinpoints the Beginnings of a Tectonic Change in Marketing

Chief strategist at Publicis Groupe and known Zen master of the agency world, made great use of his 10-minute slot by identifying the year marketing was turned upside down, then offering ideas on how to think 

adweek.com - - 04/11/2015

Why WPP's GroupM Is Buying Media Agency Essence Digital

Essence is built on a transparent buying model and touts a custom planning and campaign management system called Olive that supports most of the global digital media buying for its largest client, Google.

adage.com - - 04/11/2015

MEC anuncia dos nuevas incorporaciones a su equipo de cuentas en Madrid

Sergio Tallón de la Torre se incorpora como Director de Cuentas. Además, también se incorpora como Supervisora de Cuentas Eva Quesada

periodicopublicidad.com - - 04/11/2015

Mindshare gana la cuenta de Turismo de Marruecos en España

El anunciante ha elegido a Mindshare para gestionar la publicidad de sus campañas en los medios. La Oficina Nacional de Turismo Marroquí ha elegido a Mindshare

programapublicidad.com - - 04/11/2015

Ubisoft swaps global media account from Havas Media to Group M

Havas Media had won the business in July. The U-turn comes two weeks after Vivendi, the pay-television group owned by the Bolloré group, became the largest shareholder in Ubisoft, 

campaignlive.co.uk - - 03/11/2015

Kelly Clark stepping down as GroupM CEO

"I have made a decision that it’s time for me to spend more time with my wife," he said in a telephone interview. "I have three wonderful children. I want to spend more time with them."

campaignlive.com - - 03/11/2015

Initiative promotes Peter Mears to global COO role

Mears, who has been president of Initiative’s North America office since April 2013, will take up the post on 1 January and report to global chief executive Jim Elms.

mandmglobal.com - - 03/11/2015

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