Agencias

Adblockers y visibilidad en publicidad: ¿cuál es la opinión de las agencias de medios?

El completo programa nos ha dejado una mesa redonda compuesta por representantes de agencias de medios que han analizado la situación actual a la que tienen que hacer frente.

marketingdirecto.com - - 29/10/2015

Emirates pushed for Virgin and Arena split

Emirates is understood to have expressed concern that Arena was taking on Virgin Atlantic’s £12 million account when its sister agency Havas Media already handles Emirates’ estimated £100 million business.

campaignlive.co.uk - - 29/10/2015

Sorrell questions US media agency probe

Sir Martin Sorrell said it is "regrettable" that the US Association of National Advertisers has launched a probe into the practices of media agencies without teaming up with the American Association of Advertising Agencies.

campaignlive.co.uk - - 29/10/2015

Stéphane Richard (Orange) y Maurice Lévy (Publicis Groupe) acuerdan crear un fondo de capital riesgo mundial.

Con motivo de la conferencia digital franco-alemana en el Palacio del Eliseo Stéphane Richard, Maurice Lévy y Gerhard Cromme  han firmado un acuerdo de intenciones. 

programapublicidad.com - - 29/10/2015

Mediabrands Acquires 'Media Experts,' Gains Canadian Expertise

Interpublic’s Mediabrands unit has agreed to acquire Canadian media planning and buying agency Media Experts. Terms were not disclosed, but the 150-person organization will continue to operate autonomously

mediapost.com - - 28/10/2015

Eusebio Serrano nuevo responsable de Publicidad Exterior de Hello Media Group

La transversalidad de servicios con la apertura del departamento de Publicidad Exterior incluye un medio offline imprescindible para completar el offering 360º de Hello Media Group.

programapublicidad.com - - 28/10/2015

Thomas Sabo confía en OMD para su primera campaña en TV

Thomas Sabo, ha decidido contar con OMD para dar mayor visibilidad a sus productos de joyería esta Navidad y aumentar su notoriedad.

periodicopublicidad.com - - 27/10/2015

American Airlines Taps CP&B and Mediacom After Global Agency Review

It had narrowed down its finalists to four groups in September: Martin Agency with UM, Energy BBDO with PHD, BBH with Optimedia, CP&B with Mediacom. The process was overseen by AAR

adage.com - - 27/10/2015

PHD appointed to handle global paid search for Virgin Atlantic

After four months and a seven-way pitch, Virgin Atlantic has appointed PHD to handle its media account, including paid search campaigns around the world.

mandmglobal.com - - 27/10/2015

This slide from WPP's earnings presentation perfectly sums up the challenges facing the ad industry right now

The world's largest advertising agency holding group WPP reported its Q3 earnings on Monday. Growth was strong, with like-for-like net sales up 3.3%, but the company said it is "characteristically cautious" about its outlooks for the rest of the year 

businessinsider.com - - 26/10/2015

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