Internacional

Global ad spend rises 2.4% in Q2 2012

Global ad spend rose to $139bn in Q2 2012, a moderate 2.4 % gain over Q2 2011, but Europe remained on a decline, according to Nielsen's quarterly Global AdView Pulse report. 

mandmglobal.com - - 28/09/2012

Facebook hooks up with Starbucks for physical gifts trial

Facebook is gearing up for a push into online retail by running a US trial that allows users to send friends real gifts including Starbucks gift cards, cupcakes and teddy bears. Users can choose a gift, attach

mediaweek.co.uk - - 28/09/2012

Time Inc. CEO Promises Less Free Content

Laura Lang, who took the reins as CEO of Time Inc. 10 months ago, sent a memo to staff Wednesday outlining how she plans to rescue the struggling company. The magazine publisher witnessed a six percent

mashable.com - - 28/09/2012

Mobile search ad spending has slowed down this year

Mobile now takes more than 16 percent of paid search spending in the US, according to research. But its growth tailed off in the last quarter. “Year-on-year increase in spend of 167.5 percent, while huge, is only half

paidcontent.org - - 28/09/2012

Facebook se dispara el 8 % tras estrenar servicio de venta de regalos

Las acciones de Facebook se disparaban hoy en bolsa más del 8 % después de estrenar un nuevo servicio que permite a los usuarios comprar y enviar regalos a sus 'amigos' en la popular red social.

expansion.com - - 28/09/2012

“The Times” y Google podrían reconciliarse tras dos años de “divorcio”

En mayo de 2010 Rupert Murdoch decidía cerrar las puertas del diario londinense The Times a buscadores como Google y Bing. Desde entonces, los artículos de la cabecera de la empresa del magnate australiano de los medios de comunicación

marketingdirecto.com - - 27/09/2012

Yahoo Resurrects Its AdSense, With a Partner

Yahoo is back in the contextual ad business. Two years after shutting down a fledgling text-based ad product that Yahoo called the Publisher Network—essentially Yahoo's answer to AdSense, the company

adweek.com - - 27/09/2012

Air France pone en alerta a los diarios franceses

La aerolínea, que compra 130.000 ejemplares de papel diarios, planea cambiar al sistema digital. Los diarios de papel franceses empiezan a prepararse para un nuevo batacazo 

media-tics.com - - 27/09/2012

Bauer Media repeats Global Radio concerns in second letter to agencies

Paul Keenan, Bauer Media's chief executive, has written to advertisers, agencies and MPs this week to reiterate his concerns about Global Radio's acquisition of GMG Radio, the owner of Smooth and Real Radio. 

mediaweek.co.uk - - 27/09/2012

Big-foot billionaires crash the media scene in Israel, Australia

Adelson’s five-year-old Israel HaYom (Israel Today) has become the country’s best read daily. The venerable Maariv, in business since shortly after Israel’s independence, is being sold at a liquidation price 

poynter.org - - 27/09/2012

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