Internacional

Gobierno de Argentina emplaza a Grupo Clarín

La presidenta Cristina Fernández, de Argentina, dispuso el sábado 22 de septiembre de 2012 que si antes del 7 de diciembre su principal detractor, el Grupo Clarín, no emprende un plan para vender

terra.es - - 23/09/2012

£3.2bn Aegis-Dentsu deal cleared by UK regulator

The £3.2bn combination was not generally expected to raise any significant concerns in the UK, where the Japanese company's limited presence in advertising, digital creative and digital media is not perceived as

brandrepublic.com - - 21/09/2012

Disney CFO Says Ads Are Coming To ESPN Streams To Apple Devices

Video programmers have been eagerly waiting for technicians to figure out how to present their ads to millions of iPad and iPhone users. And they’ve finally done it. “In the near future, by the end of this

deadline.com - - 21/09/2012

Publicis Groupe buys LBi for €416m

Maurice Levy's Publicis Groupe has snapped up LBi, one of the last independent digital marketing agencies of international scale, in a €416m (£333m) cash deal. The acquisition marks the latest battle for digital

guardian.co.uk - - 21/09/2012

Havas Media's Mobext Agency Expands Eastward

The mobile agency within Havas Media, Mobext, has opened new offices in Indonesia and Hong Kong. Earlier in September the company started operations in Singapore and Malaysia as well. The former CEO

mediapost.com - - 21/09/2012

Salesforce merges Buddy Media and Radian6

Cloud computing and CRM specialist Salesforce has merged its social media management platform Buddy Media with social CRM offering Radian6 to form Salesforce Marketing Cloud. Both Buddy Media and Radian6

mandmglobal.com - - 21/09/2012

Google warned it could face more antitrust trouble in Europe

Europe’s antitrust chief has publicly warned Google that it could face charges of breaching EU rules, and be fined, unless it does more to ease concerns that it used its search clout to block rivals.

guardian.co.uk - - 21/09/2012

The Times y los periódicos del grupo News International preparan un sistema pionero de publicidad

La editora los periódicos ingleses The Times, Sunday Times y The Sun, está trabajando en un sistema automatizado que convertirá los anuncios impresos en interacciones digitales. Tom Mockridge, director ejecutivo del grupo News International

puromarketing.com - - 20/09/2012

Publicidad en web: Google le gana a Facebook

Google ha arrebatado a Facebook el liderazgo en la inserción de publicidad en las webs de Estados Unidos, según eMarketer. El crecimiento de la publicidad con vídeo, donde domina YouTube, y la publicidad a través del móvil,

elpais.com - - 20/09/2012

Weborama se expande al mercado ruso

La empresa especializada en tecnología y data para publicidad online Weborama anuncia la adquisición de una participación mayoritaria en la compañía rusa Interactive Services. Con la adquisición del 51% del capital

prnoticias.com - - 20/09/2012

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