Internacional

Facebook se dispara el 8 % tras estrenar servicio de venta de regalos

Las acciones de Facebook se disparaban hoy en bolsa más del 8 % después de estrenar un nuevo servicio que permite a los usuarios comprar y enviar regalos a sus 'amigos' en la popular red social.

expansion.com - - 28/09/2012

“The Times” y Google podrían reconciliarse tras dos años de “divorcio”

En mayo de 2010 Rupert Murdoch decidía cerrar las puertas del diario londinense The Times a buscadores como Google y Bing. Desde entonces, los artículos de la cabecera de la empresa del magnate australiano de los medios de comunicación

marketingdirecto.com - - 27/09/2012

Yahoo Resurrects Its AdSense, With a Partner

Yahoo is back in the contextual ad business. Two years after shutting down a fledgling text-based ad product that Yahoo called the Publisher Network—essentially Yahoo's answer to AdSense, the company

adweek.com - - 27/09/2012

Air France pone en alerta a los diarios franceses

La aerolínea, que compra 130.000 ejemplares de papel diarios, planea cambiar al sistema digital. Los diarios de papel franceses empiezan a prepararse para un nuevo batacazo 

media-tics.com - - 27/09/2012

Bauer Media repeats Global Radio concerns in second letter to agencies

Paul Keenan, Bauer Media's chief executive, has written to advertisers, agencies and MPs this week to reiterate his concerns about Global Radio's acquisition of GMG Radio, the owner of Smooth and Real Radio. 

mediaweek.co.uk - - 27/09/2012

Big-foot billionaires crash the media scene in Israel, Australia

Adelson’s five-year-old Israel HaYom (Israel Today) has become the country’s best read daily. The venerable Maariv, in business since shortly after Israel’s independence, is being sold at a liquidation price 

poynter.org - - 27/09/2012

Times and Sunday Times to allow limited content to appear on Google

Rupert Murdoch's News International is to make headlines and limited content from Times and Sunday Times articles available on Google search, two years after the newspapers were put behind a strict digital paywall. 

guardian.co.uk - - 26/09/2012

OMD is ‘Agency of the Year’ at FOMLA 2012

OMD walked away with the ‘Agency of the Year’ award at the Festival of Media LatAm Awards 2012, which took place in Miami on September 25. In addition to this, OMD also received two more awards including 

mandmglobal.com - - 26/09/2012

VivaKi Ups Ante on Facebook Data

Agencies continue to muscle up on data, with VivaKi Nerve Center being a forerunning big name to receive preferred marketing developer (PMD) certification for Facebookpage insights. More than 200 firms

adweek.com - - 26/09/2012

Italy Becomes Latest Jewel in Huffington Post's Crown

The Italian site, L’Huffington Post, which made its debut Tuesday, is the fifth version of the Internet news outlet outside the United States, following its rollout in Canada, Britain, France and Spain. Arianna Huffington, 

nytimes.com - - 26/09/2012

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