Internacional

Publishing's leaders set to explore multi-platform future at PPA Conference

Leaders from the world of magazine publishing are set to tackle the industry's multiplatform future on Wednesday (9 May) at Publishing+, the PPA's conference at the Hilton Metropole. The agenda tackles the

brandrepublic.com - - 04/05/2012

Facebook plans initial stock market price between $28 and $35 a share

Price would value company at upwards of $96bn, just shy of original estimates but still the largest for any internet company. The price range for Facebook's initial public offering of stock (IPO), which was released

guardian.co.uk - - 04/05/2012

100 años de Axel Springer

Fue el primero en entender el poder de la imagen en los medios escritos de comunicación de masas y cometió el sacrilegio de llamar a su nuevo periódico Bild' (imagen), rompiendo un tabú

elmundo.es - - 04/05/2012

Las ediciones internacionales de Vogue se unen para lanzar The Health Initiative

Hoy se ha anunciado The Health Initiative, un acuerdo entre las 19 editoras internacionales de la revista Vogue para fomentar un planteamiento más saludable del aspecto físico dentro de su sector.

periodicopublicidad.com - - 03/05/2012

DG adquiere Peer39 para ampliar la oferta de datos online

La plataforma de distribución y gestión de publicidad DG ha anunciado un acuerdo para adquirir Peer39 Inc., empresa proveedora de datos de páginas web, por, aproximadamente, 15,5 millones de dólares en efectivo y en acciones.

prnoticias.com - - 03/05/2012

Las estrictas normas de los Juegos Olímpicos de Londres

Según algunas agencias de publicidad son las más duras que se hayan visto jamás para un evento. El objetivo de los organizadores es proteger a las 53 marcas patrocinadoras, desde Coca-Cola a McDonald’s, del marketing parasitario.

marketingnews.es - - 03/05/2012

Sean Healy joins ZenithOptimedia as global planning director

Healy, who joined Walker Media in March 2011 from MediaCom, takes a new role at ZenithOptimedia that focuses on overseeing planning excellence for the worldwide network as well as ensuring that the

campaignlive.co.uk - - 03/05/2012

TV Universe Continues To Contract, Nielsen Attributes Declines To Census, Technology Too

Nielsen this morning released preliminary estimates for television’s so-called “universe” -- the percentage of U.S. households with at least one conventional TV set capable of receiving at least one

mediapost.com - - 03/05/2012

YouTube Commits $200 Million in Marketing Support to Channels

YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing dollars on YouTube and

adweek.com - - 03/05/2012

Media shops and ITV clash over demand to open books

A row is brewing between ITV and media agencies after the broadcaster asked agencies to open their financial books to greater scrutiny. In a letter to media agencies seen by Campaign, Kevin Waller, the managing

brandrepublic.com - - 03/05/2012

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