Internacional

Cómo el Huffington Post llegó a liderar la red, en tan sólo cinco claves

El Huffington Post se ha convertido en un monstruo de la información online, con 68 secciones, tres ediciones internacionales, y las que están por llegar, 1.200 millones de páginas vistas al mes y 54 millones de comentarios sólo durante el año pasado.

marketingdirecto.com - - 27/04/2012

L’Oréal Paris y Garnier son las únicas que aprueban en medios sociales, El 69% tienen visibilidad SEO reducida…

Se trata de un Estudio sobre el comportamiento en la Red de 16 firmas de gran consumo. L’Oréal Paris y Garnier son las únicas que aprueban en medios sociales. El 69% tiene una visibilidad SEO reducida o nula por el uso de Flash.

programapublicidad.com - - 27/04/2012

Mecom suffers 12% slump in ad revenue

Pan-European publisher Mecom has issued a profit warning following a 12% slump in ad revenues during Q1 2012 compared with the same quarter in 2011. As a result, Mecom expects to miss its

mandmglobal.com - - 27/04/2012

Hulu’s Media Owners Take Bigger Stake in the Company

A new report indicates that Comcast, Disney and News Corp. will soon own even more of the streaming television service Hulu. According to Bloomberg, Providence Equity Partners — the one non-media

mashable.com - - 27/04/2012

Samsung Passes Nokia To Become World’s No. 1 Phone Maker

A continued drop in sales at Nokia allowed Samsung to pass it up to grab the title of world’s No.1 seller of cell phones. Nokia sold 83 million units, while Samsung sold 92 million phones, according to

allthingsd.com - - 27/04/2012

Mobile advertising on the rise

The research comes from global mobile advertising network BuzzCity. They delivered 45.2bn ads across their network in Q1 2012, a 95% increase against Q1 2011. The top 20 countries alone serve 77% of all

fourthsource.com - - 27/04/2012

Un estudio de Microsoft Advertising demuestra que los formatos Premium son más efectivos

El estudio demuestra su valor diferencial en la intención de click y en la intención de compra. Los formatos Premium alcanzan mejores resultados de marca al provocar mayores niveles de atención. Así lo demuestra un estudio de Microsoft

programapublicidad.com - - 26/04/2012

Hertz calls $16m pan-Euro media review

Car rental company Hertz has put its estimated $16m pan-European media planning and buying account out for pitch. The media account covers TV and press buying, cinema, outdoor, online, affiliate management

mandmglobal.com - - 26/04/2012

IPG Reports Net Loss in First Quarter

Revenue grew 2%. Despite a revenue gain, Interpublic Group today reported a net loss for the first quarter of the year. Historically, Q1 is a challenging quarter for the company, given that its revenue total is

adweek.com - - 26/04/2012

MEC hires global strategy duo

MEC has appointed Coca-Cola’s Michael Dick and Aegis’ Francesca Ronfini as global strategy leaders, working with the agency’s largest international clients globally. Dick takes on the role as head of strategy for

mandmglobal.com - - 26/04/2012

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