Internacional

Cuba permitirá a los trabajadores privados, por primera vez en medio siglo, hacer publicidad en el directorio telefónico del país, en el debut de las Páginas Amarillas de la Empresa de Telecomunicaciones de Cuba, para promocionar

Mediacom replaces Interpublic Group of Cos.' Initiative, which had been handling the business in the U.S. The move effectively consolidates the massive global account within WPP's Group M, the umbrella unit under which

In an effort to get beyond conventional Nielsen ratings, Aegis Media North America this morning announced an agreement to license Rentrak’s digital TV set-top audience data for Carat and other Aegis shops.Aegis

In another nod to video’s increasing currency, Nielsen and ad network Tremor Video are teaming up to expand their respective footprints. Per the partnership, Tremor’s VideoHub customers will be