P&G recorta empleados y gastos después de descubrir que la publicidad en Facebook es gratis

Procter & Gamble parece haber descubierto la realidad después de que su presupuesto publicitario de 10.000 millones de dólares afectara realmente a los márgenes de la compañía. - - 02/03/2012

Festival of Media Global 2012 agenda unveiled

Data takes centre stage at this year’s Festival of Media Global 2012 under the theme ‘when data becomes insight: the beauty in numbers and the science of storytelling’. With more advertisers - - 02/03/2012

OMD Remains Top Gunn, Dominates Media Creativity For 6th Consecutive Year

If the ad industry’s major creative media awards are the measure, OMD remains the most creative media shop in the world. The Omnicom unit once again took top honors in the Gunn Report for - - 02/03/2012

Yahoo Playing Ad Inventory Hardball

Portal pressuring content partners to join sales alliance with AOL, Microsoft. How badly does Yahoo want other publishers to join its fledgling sales alliance with Microsoft and AOL? So much - - 02/03/2012

WPP to Spend $400M With Facebook

WPP, the world’s largest advertising agency holding company, will spend $400 million with Facebook this year, doubling what it spent last year. This figure comes nowhere near the $2 billion it will - - 02/03/2012

Tribune Bankruptcy Nets Lawyers $233M

The lawyers working on the Tribune bankruptcy case have been paid $233.3 million by Tribune Co. and other players over the course of the tortuous legal proceedings, which began in Decembe - - 02/03/2012

Facebook overhauls ad strategy for brands

Facebook has unveiled plans to transform both the content and placement of ads on the site as it ramps up efforts to appeal to advertisers ahead of its stock market flotation. At its first - - 01/03/2012

Mediaocean Will Open API To Third-Parties Making Madison Avenue's 'OS' More Like Silicon Valley

After years of some of Madison Avenue’s ugliest badmouthing, Donovan Data Systems and MediaBank are no more. Following the U.S. Department of Justice’s approval of their merger, - - 01/03/2012

TV Audience-Measurement Data in Turkey Hit By Scandal

The TV-ratings system in Turkey is in chaos following allegations that the identities of the 2,500 households equipped by Nielsen with people meters to collect viewing data were widely - - 01/03/2012

Mediaset se abre a acuerdos en Internet

Mediaset, la principal compañía comercial de radio y televisión de Italia, anunció sus planes para expandir su negocio online a través de acuerdos con socios globales, y confirmó que el beneficio neto de 2011 - - 01/03/2012