Internacional

Axel Springer acquires major German portal

Axel Springer Digital Classifieds, a partnership between Axel Springer and global growth investor General Atlantic, is acquiring German online portal meinestadt.de. Meinestadt.de attracts more than 

mandmglobal.com - - 22/08/2012

Silverpop unveils their 2012 email benchmark study

Email marketing and marketing automation company, Silverpop, has released the findings from it’s 2012 Email marketing benchmarks study. Silverpop examined messages sent in 2011 and Q1 2012, 

fourthsource.com - - 22/08/2012

Netflix llega a un millón de usuarios en Europa

Netflix en Europa comienza a despegar. El servicio de video streaming se lanzó hace siete meses en el Reino Unido y en Irlanda. Buenas cifras las que ha presentado la compañía que presume ya de un millón de clientes en Europa,

adslzone.tv - - 22/08/2012

¿Quién dijo crisis? Los grandes holdings publicitarios se hicieron de oro en 2011

Las grandes compañías de publicidad mundiales no han dejado que la estancada economía norteamericana ni la recesión europea estropeen sus resultados de 2011. Según el último informe de Marketing Services Financial Intelligence

marketingdirecto.com - - 22/08/2012

La publicidad exterior se lleva la medalla de oro en los Juegos Olímpicos y Paralímpicos de Londres 2012

Si ya se gastó lo impensable en publicidad durante los Juegos Olímpicos de Londres 2012, los Paralímpicos no le van a la zaga… Y en ambos eventos, quien se lleva la medalla de oro es la publicidad exterior,

marketingdirecto.com - - 22/08/2012

Ad-Supported Content Tops With Connect TV Users

Connected TV advertising proponents will appreciate this bit of research: Connected TV consumers prefer ad-supported content to paid, ad-free content. A new survey pushes the idea that connected TVs 

Ad-Supported Content Tops With Connect TV Users - - 21/08/2012

Facebook Pushing Further Into Search Ads

Facebook had begun placing text ads—i.e. sponsored listings— directly within the search results that automatically appear as a user types in a query on Facebook.com. Then last Thursday Facebook began 

adweek.com - - 21/08/2012

IPA raises concerns over Global/GMG merger

Global Radio's takeover of GMG Radio could result in "unacceptable market dominance in a number of important regions", according to the Institute of Practitioners in Advertising (IPA). In response to the 

mediaweek.co.uk - - 21/08/2012

Gannett purchases social media marketing company BLiNQ Media

As had been expected, media giant Gannett today announced that it has purchased social marketing company BLiNQ Media. The news comes nearly two weeks after TechCrunch reported that the acquisition 

gigaom.com - - 21/08/2012

Orange brings ESPN America to TV Sport Pack

Orange is expanding its agreement with ESPN to broadcast the sports channel ESPN America via its Orange TV Sport Pack. Orange TV Sport Pack subscribers will be able to access ESPN America both live and 

mandmglobal.com - - 21/08/2012

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