Internacional

Ebiquity launches OOH auditing service

Media and marketing insights company Ebiquity has launched three outdoor media auditing services in the UK, in an effort to create more transparency within the industry. The move
mandmglobal.com - - 08/02/2012

Rentrak Signs Interpublic To 'Milestone' Deal, Will Use Ratings As 'Trading Currency'

Rentrak Tuesday revealed what it described as a "milestone" deal with Interpublic that would use its TV audience measurement data as a "trading currency". The deal, which was
mediapost.com - - 08/02/2012

Super Bowl Breaks Its Ratings Record Once Again

The Super Bowl has surpassed its record audience for the third consective year, retaining its status as the most-watched event on TV. Citing Nielsen data, NBC said Super Bowl XLVI
adage.com - - 07/02/2012

Microsoft boosts EMEA mobile ad sales team

Microsoft has appointed Mandeep Mason as its EMEA director of mobile advertising sales. Mason, who joins from Nokia, will sit within Microsoft's global advertising and online
mandmglobal.com - - 07/02/2012

What the Newsstand Hides

Magazines changing the way they present subscriber issues. It’s not the only title that has a different version for subscribers. While newsstand covers almost always follow
adweek.com - - 07/02/2012

The Diamond Queen wins right royal ratings

Andrew Marr's jubilee documentary The Diamond Queen made a right royal start on BBC1 with more than 6 million viewers on Monday night. The first of a three-part series to mark
guardian.co.uk - - 07/02/2012

Time Warner Inc. Leads $15M Round In Net-Video Startup Conviva

HBO, Turner Use Conviva's Online-Video Optimization Technology and Analytics. Conviva has closed a $15 million round of funding led by Time Warner Inc., whose HBO and Turner
multichannel.com - - 07/02/2012

El 41% de las búsquedas en Google durante la Super Bowl se hizo a través del móvil

La Super Bowl XLVI registró el mayor número de tweets por segundo para un evento deportivo, pero el gigante de los buscadores, Google, también se vio afectado por una actividad
marketingdirecto.com - - 07/02/2012

Los anuncios de la SuperBowl perdieron el efecto sorpresa

La Superbowl es el gran evento deportivo-mediático del año en Estados Unidos, que tuvo lugar en la madrugada del domingo al lunes con la victoria de los New York Giants sobre
marketingnews.es - - 07/02/2012

¿Hacia dónde va el futuro de la segmentación?

La importancia de segmentar a la audiencia es innegable. En una encuesta realizada por PubMatic y DIGIDAY a los anunciantes y agencias norteamericanos, al menos el 70% 
marketingdirecto.com - - 06/02/2012

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