Internacional

Condé Nast Cracks Door Wider to Its Private Exchange

The traditional magazine powerhouse raised some eyebrows a couple years ago when it created a private ad market to sell its online ad inventory. Now, it’s decided to go a step further, making premium inventory on individual brands 

adweek.com - - 23/04/2013

CBS Invests in TV-Streaming Startup in Challenge to Aereo

CBS, escalating its conflict with the Internet-television startup Aereo Inc., has acquired a stake in a company called Syncbak that lets local TV stations stream their programming online. Syncbak works with stations to bring broadcasts 

bloomberg.com - - 23/04/2013

Twitter reaches biggest ad deal yet

Twitter has landed its biggest advertising deal to date, reaching a first-of-its-kind agreement with Publicis’ Starcom MediaVest Group worth hundreds of millions of dollars over a multiyear period, according to people familiar

ft.com - - 22/04/2013

News Corp reaches settlement with shareholders

News Corporation has reached a $139m settlement with shareholders over a lawsuit claiming that its board of directors put Rupert Murdoch's interests ahead of the company over the phone-hacking scandal and the acquisition of Shine.

guardian.co.uk - - 22/04/2013

AOL Seeks Reinvention as Media Company

A decade after broadband killed dial-up Internet, AOL is reinventing itself as a media company, according to The Economist. AOL's fourth-quarter earnings for 2012 showed growth for the first time in eight years,

adweek.com - - 22/04/2013

El diario Marca lanza una edición en Colombia

Marca ha anunciado su aterrizaje en Colombia, un país en crecimiento que en el diario consideran como el ideal para “dar un paso más hacia el público sudamericano”, de la mano del grupo empresarial colombiano Semana

lainformacion.com - - 22/04/2013

IPG losses reach $71m despite revenue rise in Q1

Interpublic Group's (IPG) pre-tax losses for the first quarter of 2013 were $71m (£46.6m), up 8.7% year on year from the $65.3m (£43m) it posted in the same period of 2012. First quarter revenue for 2013, however, was up 2.4%

campaignlive.co.uk - - 22/04/2013

Burda International acquires Gruner + Jahr Poland

The acquisition will result in the creation of a media company with more than 30 magazines, more than 20 online media services, as well as established events and a strong book business. Burda adds the Glamour, National Geographic

mandmglobal.com - - 22/04/2013

El 15% de los periódicos europeos en papel podrían desaparecer antes de 2016

Los volúmenes de impresión en papel descenderán en nuestro continente un 23,5% en los próximos cuatro años. Solo el packaging y las etiquetas se mantienen como productos gráficos con una tendencia al alza

ipmark.com - - 22/04/2013

El sistema de pujas en tiempo real pisa con fuerza en el mercado publicitario digital

Las pujas en tiempo real (RTB) llevan un tiempo pegando con fuerza en el mercado publicitario digital estadounidense. Las siglas RTB que durante mucho tiempo han sido un misterio para los “marketeros” parece que al fin se desvelan

marketingdirecto.com - - 22/04/2013

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