Internacional

Global brands keeping a closer eye on media agencies

The proportion of clients who appoint a media network/group regionally has risen from 23% in 2008 to 36% in 2011, according to new research from the World Federation of Advertisers (WFA). The research

mandmglobal.com - - 29/09/2011

Hi-media furthers ad exchange proposition with Weborama analytics partnership

One of Europe’s biggest ad networks Hi-media has formed a partnership with French analytics firm Weborama to feed audience intelligence into its newly launched ad exchange. Last week, Hi-media

nma.co.uk - - 29/09/2011

Hyundai replaces Sanyo as Piccadilly Circus advertiser

Hyundai has joined Coca-Cola to take a place on the iconic Piccadilly Circus billboard today, replacing flagging brand Sanyo which has held the spot since 1978. From 10am today, Hyundai's ad "New Thinking.

brandrepublic.com - - 29/09/2011

YouTube lanzará canales de televisión

El Web TV está destinado a ser uno de los campos de batalla más interesantes del 2012. Además de Google, otras empresas como Netflix, Hulu, Apple, y hasta Facebook están preparándose para

abc.es - - 28/09/2011

Sports Illustrated Gets Roles for Swimsuit Models in EA's New 'Need for Speed'

Offers Subscription Plus Full Game for Less Than the Game's Retail Cost. Sports Illustrated is trying to find new readers by integrating a pair of its Swimsuit models, as well as billboards promoting the magazine,

adage.com - - 27/09/2011

Facebook regala 7,4 millones de euros en publicidad a las pequeñas empresas de EE.UU.

Facebook ha anunciado el inicio de una serie de acciones que tienen como objetivo potenciar la presencia de las pequeñas empresas de Estados Unidos en la red social. Facebook repartirá

eleconomista.es - - 27/09/2011

YouTube Prepares to Launch Scheduled Channels

Will consumers put down the remote and tune into YouTube?  The Google-owned site is getting closer to finding out. The video giant is finalizing contracts for its first of more than a dozen "channels" featuring

online.wsj.com - - 26/09/2011

Zenithoptimedia gana los 286 millones de euros para medios de Ferrero en Europa.

Ferrero, la gran cuenta de chocolate italiana ha consolidado su cuenta de medios para Europa, estimada en unos 286 millones de euros, en ZenithOptimedia, según Campaign. El negocio cubre Italia, España,

programapublicidad.com - - 26/09/2011

Los ingresos de Facebook pueden superar este año los 4.000 millones de dólares

Según la empresa especializada en investigación del mercado online eMarketer, de los ingresos estimados, un total de 3.880 millones provendrá de la publicidad. Los ingresos de Facebook

mediosymarketing.es - - 26/09/2011

Rivals Donovan And MediaBank Merge To Form 'MediaOcean,' Will Develop New 'OS' For Madison Avenue

Donovan Data Systems and MediaBank, the two dominant and fiercely competitive suppliers of advertising and media-buying processing systems to Madison Avenue, have agreed to merge into a new

mediapost.com - - 25/09/2011

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