Internacional

Starcom MediaVest (Publicis) quiere transformar Spark en una agencia de primera línea

Starcom MediaVest Group, de Publicis Groupe, planea impulsar nuevos negocios haciendo que Spark, hasta ahora una pequeña oferta de medios, en una tercera agencia viable.

marketingdirecto.com - - 15/02/2012

Omnicom Group Takes Resolution Global To Optimize Data, Search

In a bid to maximize the benefits of its global search operations, Omnicom Media Group is re-branding search agencies it uses in 40 countries under the Resolution Media banner, which it acquired in 2005

mediapost.com - - 15/02/2012

IPG Mediabrands appoints Northway as MD of analytics

IPG Mediabrands has hired James Northway to take on the newly-created role of managing director, IPG Mediabrands Analytics EMEA. In his new role, Northway will work closely with IPG Mediabrands

mandmglobal.com - - 15/02/2012

Mecom to cut more than 300 jobs

Pan-European newspaper publisher to axe jobs and titles, and put up a digital paywall, in bid to save €70m. Mecom is set to announce that it is to cut more than 10% of the workforce at its flagship Dutch

guardian.co.uk - - 15/02/2012

Arbitron To Measure Radio Streaming, Regain MRC Accreditation

Arbitron COO Sean Creamer said Tuesday that the company has developed a “high-level framework” for its product measuring digital radio streaming, although getting the industry to accept it

mediapost.com - - 15/02/2012

La televisión conectada despega en Europa

Cadenas, fabricantes y agencias de medios hablan del ya muy significativo fenómeno del consumo de contenidos de televisión a través de internet, uno de los temas que centrarán el seminario de televisión de AEDEMO que arranca mañana

mediosymarketing.es - - 14/02/2012

Omnicom's Profit Up 10% in the Fourth Quarter and 15% for Full-Year 2011

Omnicom's worldwide revenue for the fourth quarter of 2011 grew 7.4% to $3.85 billion. Domestic revenue for the quarter increased 5% to $1.93 billion from the year-ago quarter, and international

adage.com - - 14/02/2012

The YouTube Channel TV Subscription Service Google Won't Talk About

Google began releasing an update for YouTube on Google TV Sunday. The rollout should take several days to complete. The new features are strongly focused on making it easier for viewers to navigate

mediapost.com - - 14/02/2012

Starcom Mediavest Group Spins Off Spark Into Third Agency Network

Publicis Groupe's Starcom MediaVest Group is tripling up on the new-business front with ambitions to turn Spark, its small and quiet media offering, into a viable third shop. Clients that will move from

adage.com - - 14/02/2012

News International moves to reassure advertisers in The Sun

News International is seeking to reassure key advertisers and agencies that it is business as usual at The Sun, despite rising tensions following staff arrests at the weekend. Media Week understands

mediaweek.co.uk - - 14/02/2012

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