Internacional

Facebook tiene un valor aproximado de 42.000 millones de euros

Saxo Bank valora Facebook en 55.000 millones de dólares (41.700 millones de euros). Un analista del banco de inversión online, Saxo Bank, ha publicado un cálculo en el que se da a
yahoo.com - - 12/02/2012

PepsiCo destinará millones extra para publicitar sus marcas

PepsiCo ya esta llamando a 2012 "año de transición" ya que añadirá cientos de millones de dólares a su inversión publicitaria a medida que también despide a miles de empleados y se
totalmedios.com - - 10/02/2012

Google to launch 'own-brand entertainment hardware'

Google is developing an own-brand, home-entertainment system that streams music wirelessly through the home, according to reports. The launch of such a device would mark the first
mediaweek.co.uk - - 10/02/2012

Mindshare Opens Mobile Hub in India for Global Clients

Mindshare is the latest agency to set up an international hub in India, broadening the scope of its existing mobile practice in Mumbai to service global clients. Mindshare, part of
adage.com - - 10/02/2012

LinkedIn ve 2012 con optimismo tras obtener buenos resultados

Las perspectivas de LinkedIn para el trimestre actual y para todo el año superaron las expectativas porque la red social para profesionales cuenta con que continuarán la firmeza de
eleconomista.es - - 10/02/2012

News International picks WPP to handle £28 million ad account

The ties between Rupert Murdoch's News International and Sir Martin Sorrell's WPP are set to strengthen following NI's decision to award its £28 million advertising business
campaignlive.co.uk - - 09/02/2012

Ernst & Young kicks off global media review

Ernst & Young, one of the big four accountancy companies, has approached media agencies ahead of a pitch for its global media planning and buying requirements. The pitch is being
campaignlive.co.uk - - 09/02/2012

Publicis Expresses 'Regret,' Sour Grapes Over GM Loss, Says It Was Only 0.5% Of Its Business

Starcom's loss of General Motors' media services account represents about 0.5% of parent Publicis Groupe's total annual revenues, according to a disclosure made in a quarterly
mediapost.com - - 09/02/2012

News of the World investigation costs News Corp $87m

News Corporation has reported an operating loss of $191m in the last three months of 2011, fuelled by an $87m charge from the ongoing investigations that led to the closure of The
mandmglobal.com - - 09/02/2012

PHD Wins VMware Media Duties

Omnicom's PHD has been awarded the global media assignment for the fast-growing Silicon Valley cloud-computing and virtual technology developer VMware after a review, according to
mediapost.com - - 09/02/2012

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