Digital CPMs Plummet, 2H Rebound Expected

Digital advertising CPMs dropped by 49% year-over-year, on average, according to AdRoll data from 2,000 online businesses in North America spanning finance, beauty and fashion, fitness, technology, travel and other industries. - - 01/09/2023

Havas Entertainment wins Dr Martens EMEA media account

Dr Martens has appointed Havas Entertainment as its lead EMEA media agency following a competitive pitch handled directly by the brand. - - 01/09/2023

Click Fraud Encroached On Programmatic Advertising In Q2: Study

A fifth of all invalid clicks on mobile apps are now generated by click farms, Pixalate reports. - - 01/09/2023

Global advertising to top $1 trillion in 2024, as big five attract most spending

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC. - - 28/08/2023

Publicidad en el deporte: ¿Qué sectores pueden comercializarse bien?

No todos los deportes se adaptan igual de bien a los patrocinadores y al uso de la publicidad. - - 16/08/2023

Disney gana un 30% menos en 9 meses, pierde suscriptores en Disney Plus y prepara el fin de las cuentas compartidas

Disney ha tenido un beneficio de 1.905 millones de euros acumulados en los 9 primeros meses de su ejercicio fiscal, un 30% menos interanual, principalmente por los 418 millones de euros en pérdidas de su último trimestre. - - 10/08/2023

Has selling media become easier or harder?

That’s according to media agency OMD’s head of media planning Rhian Feather. She warned at a recent IPA event that not only does media face an ever-fragmenting landscape, it won’t stop getting more complicated in future. - - 08/08/2023

WPP cuts revenue forecast as US tech spending slows

Ad agency lowers annual guidance after technology companies reduce marketing spend - - 06/08/2023

Retail Media Drives Most Growth In Digital Ad Spend

The rebound in demand is a sign that brands are more active about reaching shoppers who are less burdened by rising consumer prices. - - 05/08/2023

Grupo Prisa y TV Azteca unen fuerzas en una alianza que revoluciona el panorama publicitario

La alianza comercial entre TV Azteca y Grupo Prisa se realizará a través de Azteca Digital, lo que permitirá ofrecer a los anunciantes una base de más de 50 millones de visitantes únicos - - 02/08/2023