Internacional

Outdoor rips it all up and starts again with £19m Route investment

Route has been more than three years in the making and is a people-focused measurement system, differing from previous systems that have taken advertising locations as their starting point. The research incorporates the largest GPS travel data 

mediaweek.co.uk - - 27/02/2013

Facebook Set to Announce Microsoft Atlas Acquisition Tomorrow

Facebook is planning to announce its long-rumored acquisition of Microsoft's Atlas Solutions division tomorrow. Like all announcements, there is the chance for a delay, but all parties are planning to make the deal public tomorrow.

adage.com - - 27/02/2013

Google extiende el alcance de Google+ para contrarrestar a Facebook

Google ha transformado Internet catalogando innumerables páginas web. Ahora quiere hacer un mejor seguimiento de la multitud de usuarios de estas páginas. La compañía de Mountain View ha dicho este martes que comenzará

eleconomista.es - - 27/02/2013

Una parada de autobús llena de sorpresas, desde un ferrari hasta un trineo

Aburrirse esperando en la parada del autobús forma parte del pasado, la compañía de tecnología móvil estadounidense Qualcomm ha llevado diversión y originalidad a algunas paradas de autobús en una acción publicitaria de lo más original.

marketingdirecto.com - - 27/02/2013

El Economista, segundo en el ranking mundial de prensa económica online

elEconomista.es ocupa la segunda posición en el Ranking mundial de audiencia on-line de la prensa económica occidental, con 5.082.952 usuarios únicos, detrás de The Wall Street Journal 

elpublicista.es - - 26/02/2013

VivaKi, AOL Unveil New Video Ad Units: Give Users Even More Control, Ability To Interact

AOL and Publicis’ VivaKi unit have completed a year-and-a-half project to research and develop new online video ad units and have come up with three formats they hope will become new industry standards improving the experience 

mediapost.com - - 26/02/2013

Buffett buys his 28th daily newspaper

Warren Buffett, the acquisitive new press baron, has added another title to his stable - the Tulsa World, the second-largest newspaper in Oklahoma. It sells 95,000 copies on weekdays and 133,000 on Sundays, while its online companion, 

guardian.co.uk - - 26/02/2013

Sir Martin Sorrell says Twitter is not an advertising medium

Sorrell has spoken before about Facebook, admitting it gets him in trouble, and how he doesn't see it as an advertising medium. He reiterated those comments, adding his thoughts on Twitter too. His comments come a week after Twitter launched

mediaweek.co.uk - - 26/02/2013

Google Bringing TrueView Ads to Apps, Games

Seventy percent of YouTube's in-steam ad views are those skippable TrueView ads, Google’s svp of advertising Susan Wojcicki told attendees of the Interactive Advertising Bureau’s Annual Leadership Meeting on Tuesday in Phoenix, Ariz. 

adweek.com - - 26/02/2013

Plenummedia compra Relevant Traffic para mejorar su search marketing y analítica web

Plenummedia ha anunciado la compra de Relevant Traffic, una empresa experta en optimización y posicionamiento en buscadores, estrategia en redes sociales y analítica web. Relevant Traffic cuenta con una importante experiencia

marketingdirecto.com - - 26/02/2013

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