Internacional

Las pérdidas por impagos alcanzan el 2,8% en el sector de la comunicación

Según un estudio llevado a cabo por la multinacional Intrum Justitia sobre las pérdidas por impago en 28 países europeos, en el sector de los medios de comunicación (que engloba prensa, radio, televisión, editores, suscripciones a medios

ipmark.com - - 20/11/2012

El proyecto secreto de Yahoo! con Facebook podría poner fin a su relación con Microsoft

Hace ya unos días que se viene hablando de las negociaciones que podrían estar manteniendo Marissa Mayer, directora ejecutiva de Yahoo!, y Sheryl Sandberg, directora operativa de Facebook,

marketingdirecto.com - - 20/11/2012

Aegis Media adquiere Netsociety, para fortalecer iProspect en los Países Bajos y Bélgica.

Aegis Group ha anunciado la adquisición de Netsociety, agencia de marketing especializada en performance de los Países Bajos y Bélgica. Con oficinas en Ámsterdam y Bruselas, Netsociety está centrada en el marketing en buscadores

programapublicidad.com - - 20/11/2012

Twitter Offers $1 Million in Advertising Credits For Small Business Saturday

Twitter is offering as much as $1 million in free ad credits in total to 10,000 businesses to support Small Business Saturday this weekend. Twitter announced Tuesday that it will give away $100 in free credits to each

mashable.com - - 20/11/2012

MPG Media Contacts ends £4m dispute with Channel 5

It is understood that although Channel 5 and MPG Media Contacts have not been trading throughout 2012, the two parties have carried on talking to each other through the year in a bid to come to a resolution. 

mediaweek.co.uk - - 20/11/2012

Mediamind promotes Joel Crawford to global role

Global ad technology providerMediamind has appointed Joel Crawford in the newly-created role as vice-president, global accounts. Crawford steps up to the post from his current position as vice-president sales, EMEA. 

mandmglobal.com - - 20/11/2012

FT Deutschland to close, say staff

Wednesday's edition of Financial Times Deutschland is expected to be the last published, according to staff at the title. A meeting of the supervisory board of FT Deutchland's owners Gruner + Jahr has been called in Hamburg 

guardian.co.uk - - 20/11/2012

Interpublic Sells Remaining Shares of Facebook for $95 Million

The company is said to have paid less than $5 million six years ago for its initial investment in Facebook (estimated to have represented less than 0.5% of the social network). During a conference call this summer with analysts 

adage.com - - 20/11/2012

IAB Updates Mobile Metrics, Aims For Uniform Standards

The Interactive Advertising Bureau on Monday released updated guidelines for measuring mobile Web advertising in conjunction with the Mobile Marketing Association and the Media Rating Council.

mediapost.com - - 19/11/2012

News Corp set to take 49 pct stake in Yankee channel - source

Rupert Murdoch's News Corp is expected to announce this week that it will acquire a 49 stake in the YES Network from the New York Yankees baseball team and its partners, in a deal that would value the sports channel at $3 billion,

reuters.com - - 19/11/2012

Páginas