Internacional

Adtech Fraud Costs Advertisers $7 Million Per Month

More than 1,200 websites are defrauding advertisers of $6.8 million per month, according to a new study. The sites use copyright-infringing material, the authors of the study tell us, and, "The ad impressions from this traffic are

businessinsider.com - - 02/05/2013

Starcom MediaVest arrasa en el #FOMG13 como mejor agencia y mejor grupo del año

Starcom MediaVest Group ha sido coronada como “Grupo de Agencias del Año”, mientras que Starcom MediaVest US ha sido nombrada “Agencia del Año” Por su parte, la campaña #bestnightever de Carat Global Management

marketingdirecto.com - - 02/05/2013

Facebook Ad Revs Skyrocket 43%, Mobile Rises 30%

Facebook is looking more than ever like the mobile company CEO Mark Zuckerberg declared it had become last year. The social network’s mobile business rose to 30% of its advertising

mediapost.com - - 02/05/2013

Starcom Mediavest Group scoops FOMG 2013 ‘Agency Network of the Year’

Starcom Mediavest Group has been crowned ‘Agency Network of the Year’ at The Festival of Media Global 2013 Awards, held in Montreux, Switzerland on April 30.

mandmglobal.com - - 01/05/2013

Carlos Slim compra empresa de publicidad CIE por 137 millones de dólares

Ha adquirido el 100% de las acciones representativas del capital social de Corporación de Medios Integrales, la compañía tenedora de la división de medios, espacios y derechos publicitarios que forma parte

laopinion.com - - 01/05/2013

AOL pulls plug on Goviral but launches Be On

AOL Networks has consigned its video distribution service, Goviral, to history, with the launch today of a larger, more ambitious global branded content business called Be On. Be On incorporates the video distribution expertise

campaignlive.co.uk - - 01/05/2013

La Web cumplió 20 años

Tal día como hoy, pero de hace 20 años, se puede decir que nació la web tal y como hoy la entendemos. Fue un 30 de abril pero de 1993 cuando Tim Berners Lee hacía público el software que se necesitaba para conectarse

trecebits.com - - 01/05/2013

Twitter Starts Selling Self-Serve Ads to Everyone

A year after launching its self-serve ad platform, Twitter has opened up the service to the general public. The goal: Help the company create its own version of Google’s powerful AdWords 

allthingsd.com - - 30/04/2013

Nielsen will roll out tool to track online TV viewing

Nielsen is rolling out a pilot product that lets TV networks track viewing of shows on their websites. The tool doesn’t yet account for viewing on mobile devices, and the pilot doesn’t include viewing on sites like Hulu and YouTube.

paidcontent.org - - 30/04/2013

Steve Bond becomes latest outdoor executive to join Talon

Steve Bond, the former chief operating officer of Postercope, is to join Omnicom Media Group's outdoor specialist Talon as a partner. Bond has more than 35 years of experience in the outdoor industry and was chief operating officer at Aegis

brandrepublic.com - - 30/04/2013

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