Internacional

Los presupuestos de publicidad en móviles crecen en todo el mundo

El gasto en publicidad móvil en todo el mundo sigue creciendo en porcentajes muy importantes, doblando este año la cifra precedente. La consultora eMarketer estima que, aunque se moderará ligeramente en este año que acaba de empezar,

puromarketing.com - - 08/01/2013

France Rejects Plan to Block Online Ads

The French government on Monday ordered a major Internet service provider to stop blocking online advertisements, saying the company had no right to edit the contents of the Web for its users. The French government on Monday

nytimes.com - - 07/01/2013

Rupert Murdoch's Wall Street Journal formula for News Corp renaissance | Michael Wolff

Never mind that the Journal has yet to yield him profit, Murdoch is convinced his transformation of the newspaper is a success. Rupert Murdoch did not transform the Wall Street Journal in the way many of his most passionate critics feared.

guardian.co.uk - - 07/01/2013

2012, el año de Twitter

La red social consolida su éxito. Su doble papel como foro de debate y fuente de información le hace ganar adeptos, superando ya los 500 millones de usuarios registrados.

media-tics.com - - 07/01/2013

Aegis Acquires Lucidity Digital, Expands Isobar In Ireland

Aegis Group this morning announced the acquisition of Lucidity Digital, a leading web design and development agency founded in Ireland in 2003. Lucidity will become part of Aegis’s digital creative network, Isobar, and will be re-branded

mediapost.com - - 07/01/2013

UK, Norway lead countries in mobile spending per mobile web user

Mobile advertisers in the UK spend more trying to reach each mobile internet users in the country than anywhere else in the world, according to new estimates by eMarketer. By this metric, the UK toped the overall-larger US mobile

emarketer.com - - 07/01/2013

Chicago Tribune sell-off could see Rupert Murdoch printing money

Buying up newspapers no longer seems a crazy idea – if you're prepared to attach them to the kind of multimedia empire that US regulators now seem more relaxed about. The media sale of the new year – and most likely of the decade –

guardian.co.uk - - 06/01/2013

Google, inocente

Tras dos años de investigación por parte de las autoridades comerciales norteamericanas, Google ha salido indemne de las acusaciones en EE UU de abuso de posición dominante.

elpais.com - - 06/01/2013

Mondelez Taps MediaVest For Global Media

Mondelez International has consolidated U.S. media buying and planning with Publicis Groupe’s MediaVest. Mondelez also created two new global communications planning assignments

mediapost.com - - 04/01/2013

Sorprendentes datos de Twitter en Francia

Comscore ha medido un crecimiento superior a la mitad en la audiencia francesa de Twitter durante 2012. Lo chocante es el comportamiento de los mayores, son quienes están más enganchados a los mensajes de 140 caracteres.

media-tics.com - - 04/01/2013

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